I have been asked to do a presentation on a typographic movement of my choice, the movement I have chosen is called International Typographic Style.
International Typographic Style 1945:
International Typographic Style or Swiss, was a major force in graphic design and remains so today. This style of design, as the name implies originated in Switzerland in the 1940′s and 50′s and was the basis of much of the graphic design development of the 20th century.
The term International Typographic Style came about due to the strong reliance on typographic elements. The characteristics of the Swiss International Style included:
- Asymmetrically organizing the design elements on a mathematically-constructed grid to create visual unity in a composition.
- Presenting visual and textual information clearly and with clarity, using photography and illustration.
- Using sans-serif typography set flush left, ragged right — people believed sans-serif typography expressed the spirit of a progressive age and that mathematical grids were the most legible and harmonious means for structuring information.
Hofmann Armin Neuberg Hans Muller-Brockman Josef
Emil Ruder was a typographer and graphic designer. He taught that, above all, typography’s purpose was to communicate ideas through writing. He placed a heavy importance on sans-serif typefaces and his work is both clear and concise, especially his typography. Ruder advocated systematic overall design and the use of a grid structure to bring all elements such as typography, photography, illustration, diagrams, and charts into consistency with each other while allowing for design variety. My favourite things about each one of Ruders pieces of work is how he’s arranged his layouts and typography with careful attention to counter, shape and white space. His work, especially the ‘Glas’ poster, develops sensitivity to negative or unprinted spaces, including the spaces between and inside letter-forms.