Well here we are, the final project of the year… Work-based Learning 1, for this project we have been asked to create a brochure for the company ‘Gripple’. Gripple is the market leader of wire joiners and tensioners for the agriculture and viticulture market and wire rope suspension solutions for the construction market.
The Company requires a new brochure which redefines the way in which customers engage with their products. The current product literature is functional but does not focus on aesthetics; the expectation is that the new design revitalises the brand and mirrors the innovative ethos of the company. It is evisaged that the new Gripple brochure will be in 2 sections: section one focussing on the core values, philosophy and innovation that Gripple want to convey, section two presenting products and specifications. We need to consider how these two sections will co-exist within the same brochure.
Specific requirements –
Application of this new visual identity to a new innovative Gripple company brochure to include:
• Brochure cover
• Introduction/mission statement
• 3 double page spreads (minimum) – at least 2 from Section One and at least 1 from Section Two
Further possible developments –
• Online presence
• Environmental / product application of the new visual identity
After being briefed in on the project I went on to visit the Gripple website to get a more extent ambiance of what the company do. I also want to look at the type of brochures the company provide in terms of looking at the type, imagery and layout. I think reading in to the Gripple company more and looking at what they create and provide for customers will give me a better understanding further on in to the project. Below is some information about Gripple… http://www.gripple.co.uk/about-us/story/company/
Here we go!!!!
As I stated at the start Gripple is the market later of wire joiners and tensioners for the agriculture and viticulture market and wire rope suspension solutions for the construction market. So for my research I want to look at existing brochures and brochure covers on similar type of companies. I will also look at brochure designs that I like the style of, such as imagery, type, and layout. I will start by researching some of Gripples brochure designs and other content just to get an idea of how each one has been designed.
Here are some of the Gripple brochure covers and inside content. As you can see they’re not the most impressive designs. However they all serve a purpose in advertising/selling each product or products. The lighting solutions, and civil construction font brochure covers are defiantly the best out of all the other brochure designs ripple have to offer, particularly the imagery stands out for me, I like the way the images have been set up on the front of the cover, I think the fact its each image is inside a shape just makes the cover a little more appealing. However the rest of the brochure designs lack so much design quality, I think the fact that its not a hood designs makes the company less engaging towards customers. When I design the brochure I will focus on revitalising the brand and mirroring the innovative ethos of the company. I will redefine the way in which customers engage with their products. After looking at what Gripple offers brochure wise, the next stage I am going to look at existing brochures and brochure covers on similar type of companies (wiring companies) preferably. As I’ve already stated I will also look at brochure designs that I like the style of, such as imagery, type, and layout.
This brochure I found is a company called Venture who specialise in wiring. This is the only wiring company brochure I could find that is similar to company to Gripple. Now on first appearance I personally don’t think it looks great, however the front brochure cover does consist of fairly decent image and shapes, but it just lacks so much design quality its frightening. The overall design is very basic, the open page is extremely average, the typography is too scattered and not aligned properly with any for the sub titles. The blue colours just seem a little insipid. The only good area in my opinion is the fact the brochure does its job in advertising/displaying the products they make. I think companies like these lack so much design ethic.
Here is another company kind of similar to Gripple, called Lucy Switchgear who design construction parts, so a little similar to Gripple in terms of that department. But here is two of their front brochure cover designs, as you can see they are very consistent, they both feature the same colour, type design, and layout structure. Again they both lack design quality in my opinion, they are slightly better than the first brochure I looked at, but the design is boring a has no life to it. However I do like how the images are placed in to a shape structure, which is consistently used amongst the front of the brochures. One other good area about the design is how the end of the logo is online with the ‘Engineering Brilliant Solutions’ text on the right hand side. The white space which is used towards the top of the design is used to much for my liking, it gives off a more tedious look about the brochure. The expectation is that the new design revitalises the brand and mirrors the innovative ethos of the company.
This brochure is for Quimicalderas which is a Mexican engineering company. Sort of the same design style as Gripple however I think this brochure has a little more creativity. Starting on the front cover of the brochure, which for me is the biggest let down, I really think the whole front design is boring and non proficient. I very much dislike the typography of the logo, also the imagery dent work for me, its an overall drab front brochure design. The inside of the brochure is where it comes to life a little bit more in terms of design creativity, the close up imagery works well as the base image for the page, detailed photographs are a big part of catching peoples attention, I immediately clicked on this image as soon as I saw it. The content on left hand side of the page has been used for thoughtfully, the white drop shadow makes the text become more clear and easier to read. I like how you can still see the base image through the white opacity drop on the right hand side. One are I don’t like about the open brochure screenshot is the three images that feature on the right hand side of the page, they just seem to flaw the design of the brochure a little in my opinion. However this brochure is not the best but it does offer some inspiration towards my brochure design, especially the close up photography. I’m wanting my images to mirror the innovative nature of the Gripple Brand.
The next brochure I found is for a a company called Steval, Steval specialise in structural steel engineering, so sort of similar to Gripple in different terms. I chose to talk about this design because its more of an updated and modern version of the ones I researched earlier. The are that caught my eye the most was the front cover, I like how the ‘V’ in the ‘Steval’ logo features largely across the front of the design, it works very well with the background imagery. The actual logo is fastidiously aligned. Its modern, contemporary, and offers that creative edge that most engineering companies don’t have. The modernistic design carries on through the inside of the brochure. I specially like how someone has taken a rather boring company and made them look a lot more interesting in terms how they’ve adapted the brochure. The imagery, especially in the image on the right is presented very tidily. This brochure design offers something different which is a creative spark, I wouldn’t say its the best design in the world, but it makes the company seem more new and innovational. This is an area I will be focusing on when Im design my brochure for Gripple.
This is another brochure I found interesting, its for a company called Vitas. I’ve chosen to look at this particular brochure because its a clean and contemporary design. I particularly admire the front cover design, it features a large image which takes up all of the page, using a large image is better in my opinion, because imagery catches you’re eye more than plain type. The Vitas logo is nicely aligned in the top right hand corner. The brochure features a red banner that runs across the bottom of the page, this is where the company slogan sits, ‘building a better country’. Its a minimal yet very efficient. Looking at the inside brochure, I personally think the layout of the design is very cordial. I think it offers something different in terms of an image running across the top of the page. I think the positioning of the typography is aligned very neatly, especially on the right page where, the type runs off the image in the bottom right hand corner.
Here is a construction brochure for a company called Infadiah. I choose to look in to this brochure design because it caught my eye immediately, with its vibrant colours and neat layout design. The front cover is a strong area about the brochure, the different shapes and aligned typography work brilliantly with the image in the middle. I love the variation of bright colours to compared with the black and white image. The theme consignees throughout the inside of the brochure, the shapes on that feature on the front cover feature around the edges of the inside. The layout isn’t too concise, and the colours aren’t too overpowering. I relish the overall layout design, I think its a unique type of design to say its for a construction company. One element I do admire is the info graphic chart that is used, this looks very effective and offers something different. This is something that I might consider when talking about different Gripple products etc. Overall Its a very thoughtful design, its shows off a company that lacks inadequately in the design area and makes the company seem more upbeat and buoyant, this is something I am going to achieve when designing my brochure.
This is probably one of my favourite brochure designs that I came across, its for a company called line system engineering. The reason its one of my favourites is because of the layout style, colour theme, and typographic placement etc. As its not the most interesting company, I love how the brochure has been created to be visually appealing. The dark violet colour is consistently used throughout, I love how the violet effect is used on the images, its links up well with the shapes and type. The hexagons on the front of the brochure are also used inside the brochure, consistency is something I want to emulate throughout my brochure designs. The text that is used on the imagery is used very effectively, its easily readable and works well with the overall brochure design.
Here is another brochure design I come across, I choose to look at this one because I love the style of it, its clean, contemporary, and minimal. I particularly like the use of negative space, I think its gives off a sleek look, this is something I may consider amongst my brochure designs. The over lapping text is an element that is confidently used throughout, its really portrayed beautifully, and gives off modern feel about the design. The imagery placement is brilliantly positioned to make the brochure visually appealing, which is what I am hoping to achieve amongst my brochure designs. I starting to sway towards this type of design for my brochures, this is because i think its looks clean and well designed, designing a similar style for Gripple would certainly revitalise the brand and mirror the innovative ethos of the company.
After doing some solid research I had rather a good idea of what I am wanting to achieve. I am going to two brochures, one on Construction and one on Agriculture, the reason being these are the two main sections when I looked up on the Gripple website. Also I will talk a little bit about what ripple are and do at the start of both brochures. I will finally include the product applications. The size of my brochure will be A4 portrait.
Here are just some explicit key line sketches I have done, they’re only basic, but its just to get an idea what type of layout and style I am going for, and also the placement of imagery and text. As I said earlier in my research I want my brochures to be clean and contemporary. Using elements such as overlapping text and negative space will help do this. Because I want my brochure to be clean and sleek, and quite minimal, I started to look at some minimal brochure designs..
Here are some of some brochure designs that I have found on Pintrest that inspire me, this is the type of style I will using to create my brochure designs.
These are just two more sketches that I have done, they just show what type of style I will be replicating. The screenshot on the right is showing the slogan I came up with ‘A company from an Idea’ the reason I thought of this is because of the Gripple story… “One particularly damp day in 1986, a wire-salesman and budding entrepreneur named Hugh Facey found himself on a wet hillside in Wales discussing the woes of fencing with a frustrated farmer. Aggravated by cumbersome ways of joining fence wires by bending and knotting, he bemoaned the lack of alternatives. Hugh listened intently, convinced he could think up a better way of connecting two pieces of wire together. The seeds had been planted, and the idea for the Gripple fastener was born.” I think ‘A company from an idea’ is a rather clever slogan in relation to the Gripple company, I will be using the slogan on the front of each brochure. The bottom two images are just showing where I got my inspiration for my brochure design sketches. I loved the way the page number are used on the brochure design, I wanted to emulate and similar sort of style in to my design.
After creating some concept sketches, I put my sketches in to an A4 brochure form, just to see what it would look like. Each brochure will be round about 10 – 12 pages long, this depends on the amount of applications construction and agriculture ave to offer. The font I will be using is called ‘Din’, Din is used throughout quite a lot of modern brochure designs, hence the reason I choose it, its clean and sleek. I was originally going to use Helvetica Neue but Din just offered something different, its little more quirky than Helvetica.
Brochure Development –
The first element I did was to create my indesign document up, this just gives me an idea of what dimensions I am working to and where my final file size and bleed lines are. I used a gutter of 3mm, and margins of 13mm. This is the document set up with guides shown. The first brochure I am starting on I the construction one, the construction section will feature the colour blue which is used through the company. The Agriculture brochure however will be more of a dark green colour.
This is the front cover design I have emulated, I have tried to keep it as simple as possible, I didn’t want any over kill throughout the front design, The Gripple logo is perfectly aligned with the type at towards the bottom of the cover. The type is Din regular and Bold for the word construction, this is because the brochure is about the construction side of Gripple. As you can see I took inspiration from my sketches and research to create my front cover. I opted to drop the opacity of the blue bar across the brochure, this is because on 100% opacity it made the cover look a little tacky. The imagery is of a Gripple construction hanger, this makes it fit for purpose because the brochure is about construction.
This is the first page as you open the brochure, I wanted something welcoming an attractive, I found this image that completely fitted the bill perfectly, I just think its a nice touch as you open the brochure.
This is the contents/Index page I designed, the design is very minimal which I wanted to achieve. Its a very sleek and contemporary design, it works overly well with the image on the right. The content text is Din light, the fact its a light text gives off a clean appearance. The two blue banners that are underrate the ‘Gripple Contents’ text on the right gives off a rather elegant look about the design. I introduced the blue back drops when I saw the Ezz Steel brochure, this brochure uses a similar sort of style in terms of the headings and main text. Also another area that my research has inspired me is the page numbers, I loved the way the page number had been portrayed on the brochure design, I decided to depict a similar sort of design, I think it lifts my brother design, mainly because page number aren’t usually placed in the top left hand corner, and also the size.
This is the section where I have talked about the company itself, this is the Gripple story page, as you can see I have followed the simplicity theme, by trying to keep minimal which is what I wanted to do from the start. I love the fact have made the type overlap with the imagery, and also page features some negative space which looks very effective. Although its minimal, I have made sure I’ve kept within the Gripple theme. As you can see the bottom image features one of my sketches that I did from the start, I’ve emulated this sketch and used the layout style on my brochure.
The next page features more info about the Gripple company, Ive tried to keep simple and not have any overkill, I think the image behind is really appealing, the blue opacity drop is a nice touch too, it also keeps the design consistent as its used throughout the first few pages. The background image is not only visually appealing but its really effective.
This page I focused on Gripple Worldwide, I looked at their website and it spoke about how they expanded from Sheffield to all over Europe and eventually most of the world. I really like the layout of this page, the text alignment is very nicely worked, the micro photograph picture on the right gives the page a real lift. I thought it would be a good ida to introduce some infographics for this page. I liked the idea of using a map of Europe, to show that they’ve expanded throughout Europe in 2000 when Gripple Europe was founded. I had edit the the map in Illustrator by live tracing the image and depicting the colour of the blue I’d be sing throughout my brochure. I think its a great touch and works very well.
This page just features a quote that is used on the Gripple website, I decided to make it take up most of the page because it looks very neat. It also gives you a chance to admire the micro photograph in the background. I love how very boring photographs can be made to look very effective when used in the right places, int this case I have done that in my opinion.
This is the stage of the brochure when I start to focus on the construction side of Gripple, this is the first of many Applications I will be talking about. The first one I come across was Electrical, Ive opted to go for a similar layout style to the Gripple story page, I think the layout is very professional and elegant on appearance. Again the image is very boring, but I feel I have made it seem more interesting with the way I have positioned and laid it out. Also I have kept the overlapping text, I think its a nice feature that is used on the brochure.
The next application I Looked at was Mechanical, again I’ve opted to go for a simplistic look to keep it consistent with the rest of the brochure,. I love the wire Imagery on the right, its a boring picture brought to life with the way its been positioned. the image on the left hand side is used well, I like the blue bar thats added at the top, also the ‘mechanical overview’ type is viable, but made better wit the blue tint in the background. The info type is in a similar position to the Gripple worldwide section.
This is the HVAC application, again very similar to my other pages, but I have opted for my negative space, this to make the design have a little bit more creative edge that it already has, its simple, effective, and doesn’t override anything.
This is the Catenaries application, the layout for this one is the same for the electrical application page, this is because the imagery I have used benefits at this size the best. I love the imagery on this page, the quality of the image does help however.
The Seismic Bracing application page has the same layout as the mechanical page, this shows the consistency between each of my designs. the blue opacity drop is used throughout every page.
Signage & Shopfitting application page, again the effective imagery mixed with negative space, works well throughout my brochure but especially on this page.
Cold rooms application page is elegantly presented, the alignment of the text is great, and the smaller image works well with the white space around the it.
The final application is Food / Humid Environments, I think I have managed this page, the imagery is elegantly spread, and the main text works well overlapping most of the image.
Here is the back design, I didn’t want to over complicate the design, just kept it nice a simple with the logo and website details.
I used the exact same process for my Agriculture brochure, the only difference being most f the images and the colours. Above are two PDF’s of each of my brochures.. Overall I am completely overwhelmed with the outcome of both of them, I like how I’ve taken an company that has no design ethic, and made in to a really creative and elegant brochure design. The brief stated we had to “The Company requires a new brochure which redefines the way in which customers engage with their products. The current product literature is functional but does not focus on aesthetics; the expectation is that the new design revitalises the brand and mirrors the innovative ethos of the company.’ Not only have I answered the brief but I’ve done it adequately.
Super imposing –
Here are just a few super impositions I did for my brochure designs…. ( Super impositions ) PDF
Well… this project has been a brilliant challenge for me personally, I have enjoyed every minute of this project. The best element about this project is that it was kind of a mini live brief. I’ve loved the challenge of turning something really boring in to being really creative, I think this project has allowed me to show my skills a little. I mean to do a brochure on a company like Gripple who ‘no offence’ no sod all about design has been good because everyone is going to get some ‘bring work’ at least one day in their design career.
I’m extremely happy with the design skills I have used throughout the project, I have learned a few new super imposing skills, and even learnt how to use pointers throughout the project. I love how I’ve ket both brochure designs consistent and minimal, just like I said i wanted too early on in the blog, I feel i am gaining more and more experience everyday, and this project has really helped me achieve more experience.
One area that was slightly annoying was researching, I mean looking in to brochure designs that are similar to Gripple aren’t the easiest to find, pain in the arse sometimes.
However this has probably been one of my favourite projects of my first year. I love the fact I have turned something very tedious and bland in to something visionary and creative.
ROLL ON NEXT TERM!!!!!