This module intends to develop skills and understanding necessary to successfully enter both local and national design competitions.
These competition briefs are usually set by working design practitioners and/or their clients, as commercial briefs, they present open-ended challenges that require both originality and focussed objectivity to achieve specific targets and address identified marketing conditions/contexts.
Work will focus on issues of brief selection and comprehension, the development of original and imaginative creative concepts, the appropriateness of the design concepts and ideas and presentation skills.
LEARNING OUTCOMES – BY ENGAGING SUCCESSFULLY WITH THIS MODULE
YOU WILL BE ABLE TO
- Research, analyse and evaluate contemporary Graphic Design practice in relation to a selected
national / international design competition brief.
- Produce design concepts that visually communicate the identified aims & objectives of the brief.
- Develop, refine and present design outcomes, using appropriate technologies and techniques, to a professional standard.
THESE ARE EXAMPLES OF THE CONTENT OF THE MODULE
This module provides the opportunity to select a national/international design competition brief.
- A body of appropriate research written, visual or virtual.
- A range of developmental ideas/concepts utilising a variety of appropriate techniques (drawing/digital/photographic)
- Design solutions that visually communicate the identified objectives in a clear and structured manner, produced and presented to professional standards using appropriate imagery and content.
THESE ARE THE MAIN WAYS YOU WILL BE SUPPORTED IN YOUR LEARNING TO ACHIEVE THESE OUTCOMES
A range of carefully selected national/international competition briefs will be offered to students.
Staff input will then include…
- Leading discussion groups considering the design briefs.
- Support for the research process, including support for external liaison and authoritative e-forums.
- Tutorial support during the design concept development phase.
Develop a response with regard to the brief you have selected from those available, aims may vary however the fundamental aim is to answer the brief.
Utilise any advertising design method, discuss and evaluate an appropriate or relevant medium.
Discuss key elements and method…requirements, perhaps deconstruct the brief and evaluate.
Select a competition project
Read the brief
Employ mind-mapping techniques
Research, analyse, evaluate
Employ ‘think time’ (sit and think) to facilitate a ‘controlled daydream’
Identify demographic (target market) with regard the brief
Write down initial ideas
Read the brief again
Work quickly (not all initial concepts are required to be in visual form)
Consider the format
Develop concepts in relation to the brief
Read the brief again
Produce design concepts for your chosen brief
Briefs I am contemplating with?
We have been given the chance to pick an advertising brief from two competitions, D& AD which is an international competition and YCN (You can now) which is an organisation for creative people to make new connections, to learn and to grow. We were given a selection of different briefs, below are a few that I am contemplating with…
Adobe and the Creative Cloud are the enablers of the creative industries. And when fueled with your creativity, the Adobe tools make ideas a reality, dreams come true, and miracles happen.
The challenge is to take the existing identity for Adobe Creative Cloud, and remix and reimagine it for a youth audience. Then, devise a launch campaign that’s inspiring enough to appeal to this group.
This is an opportunity to come up with a truly creative and holistic brand campaign, across every aspect of the marketing mix, for a product that enables you to do anything. The only limit is my imagination.
Within branded packaging, the beauty category is among the most clichéd. Why do men’s personal care products look like power tools, whilst women’s remain delicate and ultra feminine?
The world has moved on. Facebook now offers 56 gender definitions for users to identify themselves with. The use of hashtags like #transisbeautiful or #effyourbeautystandards, and Charli Howard’s open letter to the fashion industry, show how conversations around beauty are changing. But beauty brands aren’t keeping up.
Create a new-to-world, accessible, mass-market beauty brand that breaks established category codes.
My brand should be a response to some of the issues with which modern, post-demographic consumers identify: Gender stereotypes, healthy body image, environmental concerns, or any other issues I feel are relevant to users of beauty products today.
Design has the power to do good, but to achieve this you need the courage to believe in what you have to say; the conviction to tell it; and the clarity to communicate it.
Monotype creates typefaces and technologies that help people tell their story—in any language, on any device, and with a clear voice.
Take a cause I believe in and use the power of type to make a difference. Design with typography to agitate, educate, and organise the world and your audience. Use typography to help people believe in my cause and its purpose; to motivate and inspire people, in a relevant way, to my cause; and above all, to make an impact.
Typography is the soapbox for your rallying cry. Used at its best, it can empower my words, evoke meaning, set tone, and inspire ideas. Without it, my message could be drowned out. Where would the students in Paris of ’68 be without their screenprinted stencil type? Where would Revolutionary Russia be without its condensed, sans serif gothics? And would Occupy have inspired the collective imagination without democratic digital design and ‘desktop publishing’? The right typeface, used in the right way, gives a cause, movement or change its true voice.
Think about: What I want to say and how you want to say it; where I should or could say it; how I might use type to improve your message, to initiate change, or to motivate and inspire.
Desperados is the world’s first tequila flavoured beer. Created in France in 1995 by innovative brewers, it has pioneered the “beer+” category, attracting young adults bored by other lagers and beers.
Today, Desperados continues to push boundaries, bend the rules and celebrate those who embrace their inner tequila and dial up the daring.
They are not a passive brand, and want to kick-start culture and move the world forward creatively. Party is their playground; not party as a one-time event but as a state of being: a party can happen anytime, anywhere, it just needs someone with the right attitude to kick things off. Desperados is on hand to enhance the party spirit, spicing things up with the daring edge its hint of tequila brings.
You Can Now Briefs
Deliver Orchard Pig as the craft cider equivalent of contemporary craft beer – we want to become the Notorious P.I.G.
The challenge is to tell, inspire and engage consumers and customers with our brand and what it stands for – Bold, Mischievous, Inclusive, Rooted in Somerset. We want this to be an integrated campaign, so we are keen to see how your ‘Pig Idea’ comes to life in more than one channel or medium.
Founded in 1969, Gap is an iconic brand deeply rooted in its rich denim heritage. Our founders Doris and Don Fisher opened the first Gap store on Ocean Avenue in San Francisco for one simple reason. Don couldn’t find a pair of jeans that fit. They never expected to transform retail but they did.
American optimism is our attitude. Casual, elevated style is our aesthetic. We believe that style comes from the individual – So you can wear Gap the way you want to.
Our roots epitomise American culture and denim-loving music muses. We believe in the beauty and power of evolution, staying true to our core while creating for what is next. We like to think of ourselves as the ‘denim experts’, continually evolving our styles, fits, technology and fabrications to offer our customers only the best.
The challenge is to create a social media campaign, which educates 25-35 year olds about the benefits of Gap denim.
There are four aspects to the Gap denim collection which make it great. Fabric and technology evolution, our commitment to social responsibility, a variety of on-trend fits and washes and our rich denim heritage.
Think about how I would visually communicate to the consumer that for these reasons, Gap is the ultimate denim destination.
The campaign should be communicated through eye catching visual content which could be utilised across all Gap social media platforms, speaking directly to our customer. The campaign will launch in September 2016, our favourite time of year to celebrate Gap denim.
More and more of our clients request Fedrigoni papers to be sold in single sheets. The uses for these single sheets vary, but range from same day mock ups for client briefs, small art projects, wedding stationery to student work.
The Fedrigoni warehouse located in Northampton serves the majority of our customers but is not equipped to supply single sheets. So, it was decided that an established retail outlet would be best to handle this on our behalf.
The London Graphic Centre – A leading supplier of material to the art and design community is regarded as a major outlet of its kind, offering unparalleled choice from leading suppliers around the world. It is the perfect place to offer single sheets of Fedrigoni paper and other paper products including artist pads, notebooks, diaries and stationery items.
The Challenge – Don’t just create a leaflet! Think about how you can use graphic design and paper to introduce customers to our new retail space.
My campaign should do this in a clever and visual way; it might include special prints, booklets, direct mailers or other elements that put paper to great use to engage with people. I am welcome to develop non paper-based elements to support your central ideas; but we want paper to be at the heart of my thinking.
Feel Good Now…
Launched in 2001, Feel Good Drinks is a premium range of 100% natural still and sparkling drinks for adults sold in over 20,000 outlets across 15 different countries.
The brand ethos is all about Feeling Good — 100% Natural ingredients with no added nasties, giving 1 of your 5 a day with no added sugar. No added anything!
Feel Good has been marketed in the past but only had Facebook activity since summer 2014.
We want you to show us how we can spread the word about Feel Good and get more people feeling good.
We want you to re-engage 18-35 year old females with the Feel Good brand, and are very open minded as to how you go about doing it.
We want you to spread Feel Goodness, driving awareness and inspiring people to engage with the brand and buy the product.
We want to remind and reassure the target audience that Feel Good is relevant for them, that it’s simple and honest and that it delivers against their needs of wanting healthier cleaner drinks.
This is a deliberately very open brief, and you are free to demonstrate your creative thinking in any medium or combination of media you see fit.
We are open to ideas for new campaigns such as press adds, PR, Packaging, social media, sampling, on-pack promotions, in-store engagement; concepts for grabbing people on the streets or fresh thoughts for how our bottles and packs look.
We want you to think about the moments, formats and contexts in which we can most successfully engage with our target audience.
How can I spread positivity and connect with this audience in fresh and memorable ways?
So which brief am I going to choose?
All these briefs excite me in different ways, the YCN briefs do appeal to me more however as each project is more open. The one that particularly excites me is the Feel Good brief After to much thought and consideration, I decided this was the best one for me. Its a very open brief, it states “This is a deliberately very open brief, and you are free to demonstrate your creative thinking in any medium or combination of media you see fit.” This is a big factor why I chose this one, you can do anything you want, so long as it fits with what Feel Good are wanting, which is “to re-engage 18-35 year old females with the Feel Good brand.” I think it has given me a great opportunity to show off certain skills and also offers a great creative challenge.
Having chosen what competition brief I want to purse, the next stage for me is to research in to different types of advertising, also looking at existing healthy drink campaigns, and how they communicate with the audience. And finally how different advertisements get the word across about their product.
Firstly I want to analyse the current advertisements for the feel good drinks brand. I personally think the are very average and certainly don’t appeal to the demographic in which they’re wanting to aim the product at. The design is too childish in my opinion, especially the top one, I did a small survey by asking a few people between the ages of 18 – 35 (females) what they thought about the advertisements, they all said the advert doesn’t appeal to them at all, one person said, ‘It looks as if its aimed at children’. I want to come up with something that is more modern and appealing towards the target market, I want to spread the feel goodness, and inspire people to engage with brand and buy the product, this where I think Feel Good are going wrong. The advertisements don’t appeal to the specific demographic, as I proved in my survey.
Here is an print ad that caught my eye immediately. Vitamin Water is a healthy drink similar to Feel Good in terms how they want their product to be judged, which is as a tasty, healthy, nutritional drink. The reason I like this one is because of the typography used, I like the idea of catching the publics attention with rhyming, Rhyme in advertising is a powerful tool, able to make almost any piece of tedious information become unforgettable, these particular ads seem boring at first, but its the fact the way the text has been worded makes it stick your head a lot longer. If you notice on the print ad, it highlights the most important words in the text such as “Big Muscles” and “Keep Perky” and “Yawn”, I’m not sure i like this because singling out the other words, and it looks a little all over the place, I get what the ad is trying to get across though… getting straight to the point. Vitamin Water aims their product at ages between 15 and 25, and as someone who’s in that category I personally think they’ve attracted my attention in this particular advert. Its given me a few possible ideas that I can pursue with my Feel Good brief, as its a comparable product to Vitamin Water.
Here are some more examples of solid print ads that I found helpful. The first one is for Watts Juicery, Im inspired by this one because the drink is found in the pineapple which tells us that it fully natural and organic, I think its a very clever way of representing that the drink is organic and natural. Also its very simplistic too, theres not much too the design, I found it really easy to understand why the bottle is placed in to the pineapple. Its another ad that kinda gets straight to the point which I like. None of this explanation tripe which some adverts mistakingly do. This could be a good idea for my Feel Good brief, as it states that they are “open to anything”, I could do this sort of thing for the different flavoured drinks. The second print ad is a new campaign for Fanta in Egypt, the print ad is rather similar to the first one. I think its very clever and inspiring that they’ve actually used the fruit instead of the liquid, it gives the ad more appeal. If it was just the drink, it would just be an ad that is similar to most, but the fact they’ve gone outside the box for this campaign is very good, hence why I’ve looked at this one for my research. I’d like to go outside the box for my Feel Good brief. Overall both designs are brilliant, they have both given me ideas in terms of what idea I’m going to pursue for my project.
These are more examples of solid print ads, the are for a company called Izze. Ive chosen to look at this particular piece of advertising because its unique, and I’ve ever seen anything like it before. I was automatically intrigued when I first saw these poster designs. The best way to communicate the pure ingredients is simply to show the them. And The tagline “You’ll love what’s inside” makes so much sense as it gives a clear indication whats inside you as a person. It gives people a much clearer idea whats actually in the drink. It also enables people to connect with the brand more. http://www.vermilion.com/clients/izze-beverages/full-view#4
Here is another example of brilliant advertising. These poster ads are for a vegetable juice drink called Bramhults. I’ve chosen to talk about these ads because again they are clever and well thought about. The idea for these ads are brilliant, I love how each bottle flavour is buried in soil, this is trying to tell us that Bramhults juice drinks are 100% nutritious, with no added flavours. This is probably one of my favourite ads because its a simple idea that just works perfectly with the product. This print advert has given a few ideas that I can use for the Feel Good brief, maybe using something similar to this as Feel Good have similar flavours.
These are some further examples of fine advertising. These print ads are for a company called Pierre Martinet which is a vegetable smoothie drink, situating from France. I’ve chosen to talk about this one because it caught my eye immediately. Yes the ads are rather similar to the last ones I looked at, but I find these ones more appealing, I love the way the vegetables are built up to form some sort of cocktail, however I’m not sure on why the company have pursued in a cocktail drink shape for the imagery, the only idea I can think of is the fact you can enjoy the vegetable drink as much as a cocktail maybe? And the fact Pierre Martinet have used this particular imagery tells me that their product isn’t aimed at children, but more younger/older adults. Overall I am really like this ad because its given me some ideas to take in to my designs, Feel Good and Pierre Martinet are a rather similar product, in terms of the drink being healthy, I think it would be a good idea for me to showcase whats in the drink, rather than showing the bottle on its own.
Further Research examples of print ads that I found helpful and clever…
These are just some more print ads that I found useful in terms of ideas wise. However they’re not really related to the product I will be advertising, but I do think they are extremely creative hence why I have chosen to showcase them on my blog.
Ideas and Concepts
After researching a few existing drink print ads I started to jot a few ideas down to get my advertising brain in gear, I also did brainstorming just to give me some solutions on how I am going to construct an idea. I came up with a few basic ideas to start with, such as updating Feel Goods recent bottle design, I thought this would be a great idea as the brief states “We are open to fresh thoughts for how our bottles and packs look”, the current bottle designs are very plain and very average, my idea was to just revamp and make it look better in terms of appearance, however this idea wasn’t very strong so I moved on to the next one. The second idea I contemplated with is to show the actual ingrediants that goes in to the drink, the design would feature a bottle, and inside would be the fruit instead of the liquid. A little similar to the IZZE idea that I researched, this idea would show the 100% natural goodness of the drink, however this idea desert suit all of the brief, as it states they are looking to “re engage 18 – 35 year olds with the Feel Good brand.” Me and my tutor had a talk a we evidently came up with what I think are two pretty strong ideas. The first idea is all about taking strap lines from other drink brands such as Red Bull (Gives you wings) and White Tiger (Slim energy drink) and manipulating them to fit within the feel good brand, I would create typographic print ads that would say for e.g “You don’t need wings to feel good” and “You don’t need to be thin to feel good” the idea is to use other companies strap lines to Feel Goods advantage. The second idea is all about re engaging the target market (18-35 year olds) more. I will create poster ads that will consist of problems 18-35 year old women go though, the aim is to change a negative in to a positive. The ads will feature problems such as a bad hair day, acne attack, and wardrobe malfunction etc… The ad will say something like “bad hair day? Try Feel Good” then towards the bottom of the page the ad will also include the “100% natural” and more key elements that Feel Good include in their drinks. Once I have completed the 5 – 10 posters I will super impose them on to ad shells and billboards etc. I will also impose them in to womens magazines and promote them on social media, such as Facebook and Twitter. Out of the two strong ideas, I personally think the second one is the better because its more fit for purpose, it also seems to answer the brief more in comparison to the other idea. It answers the brief in terms of re engaging 18-35 year olds, core information – 100% Natural. Never any added sugar, (1 of your 5 a Day), 100% Natural Ingredients. No artificial colours, flavours, preservatives.
Now I know what idea I am going to pursue with, I thought it would be a good idea to look at certain poster ads that turn a negative in to a positive which is what I am doing for my Feel Good advertising. I think its good to look at other poster ads that have a similar meaning behind it to the ones i will be creating, it basically just gives me more of an idea how other posters such as these go about the layout, style, type, imagery etc. These particular posters are advertising a program called Family Guy… “When we were creating a brand new outdoor campaign for Family Guy we thought ‘What better endorsement of America’s most dysfunctional animated series than the scornful words of its arch enemies’. We couldn’t think of a better reason to watch it.” So its basically using negative comments from the programs ‘enemies’ to create a positive. It makes you want to watch the show. One element I find very good is the choice of imagery, if you read the negative comment then compare it with the image, they connect really well, for examples the “its made by cruel, cold hearted people” and then the image is of the family really happy and close together. I personally think these posters have a great reasoning behind the design, it will help me in terms how I want to lay my type and imagery out and how I can get the message across.
Here are some more examples of negative to positive advertising. These billboard ads are for a place called ‘The Boys and Girls Club’ which is a place to keep kids off of the streets and causing trouble. “For the longest time, the Boys & Girls Club has been known as “The positive place for kids.” Which got us thinking, “okay, then what’s a negative place?” Then it just came down to figuring out a simple, graphic solution to go from the negative to the positive.” Again a similar idea to the one I am pursuing, I love this one because its all about getting kids off the streets, and all about being positive so I love how thief introduced the negative parts of the billboard ad, the ad is basically saying this is where the kids ‘could’ be doing if the club didn’t exist, this where the negative imagery turns in to a positive. The imagery for the billboards ads are very much fit for purpose and work well with the overall minimalistic design.
Looking at these poster ads has given me more confidence in terms of how I want my design to look, they’ve also helped in terms of how to get the message across, especially the ones about turning a negative in to positive. Lets get started!!!
After finding some solid research examples similar to the Feel Good brand, I started to focus on developing my Feel Good poster ads. The first stage I need to do is come up with at least 4 – 10 problems that 18 – 35 year old women go through commonly as the brief states there main aim is to “re engage” that specific target market to towards the Feel Good brand. I jotted some some examples of common problems women in that age range usually come across. To help me out on this part a little a I asked a few girls in my class what common problems that usually have. Below are a few that were mentioned and a few that I thought of myself…
Women Problems that I surveyed…
Bad hair day
After having surveyed around 7 different people I chose from a list which “women problems’ would suit my poster ad designs. After deep thought and consideration I narrowed the options above down to 4…
Bad hair day
When researching in to everyday women problems the ones above were the ones that cropped up the most. One I had chosen my poster ad titles, I started to to think what Images I could use for each one. I headed over to a website called Shutterstock where I collected 4 suitable high quality images. the reason I want high quality is because the image will be one of the main features of my poster ads, its also got to be clear because a bad pixelated image won’t get the message across to the target market.
I looked at around 30 images before narrowing it down 4. The images that I have chosen (pictured below) will work best each one of my poster ads.
Bad hair day image –
Acne attack image –
Stress image –
Makeup mishap image –
Overall I am very happy with the images I have chosen, I personally think they serve each poster ad really well, they’re clear and are easy to understand. If you notice, each image consists of a middle aged woman, this is because the brief wants to re-engage 18 – 35 year olds with the Feel Good brand. One problem I had was the fact the backgrounds were a little different, but I just slightly adjusted them to make them look part of the same ad.
The images above are showcasing what I am wanting my poster ads to look similar too. The 2 images on the left are my concept sketch designs, I want the poster ads to be rather minimal like the ones on the right. The text will be rather minimal too for example… ‘Bad hair day? Don’t worry try feel good!’ the poster will also feature the feel good logo. I think its good to get inspiration from research because it helps you strive towards what type of style you want to pursue with. The next stage is to put my poster images in to practice and start experimenting with the different fonts, the type should fit with the feel good logo as well as the image.
Here are just a few screenshot examples of me experimenting with different type and layout designs. As you can see the layout looks okay, but the type is very dower, it doesn’t work with the overall layout design. However I do like the layout of the design, its rather minimal which is what I am wanting, also the wording is good too… ‘Feeling stressed? Don’t worry try Feel Good!’ the inclusion of the “natural goodness” underneath the main type is also a good feature. I just think its a case of finding the right typeface which can be a pain in the backside. Needs to be more clean and punchy!
After further developing my print ad a little further, I came across a typeface called Veneer, I found this type very bold and punchy, it also had a similar grunge texture to the feel good logo, I purchased the typeface off a website called https://www.myfonts.com/fonts/yellow-design/veneer/ . Once I had purchased the font I applied it to the print ad, which as you can see brought the whole poster ad to life a lot more. I love how the typeface works so well with the imagery, the only downside is it doesn’t have lowercase letters, but thats not to bad as it it looks very appealing in all bold capitals. Below are a couple more experiments with the layout design below…
Here are free more about developments for my print ad. As you can see these poster experiments are a huge improvement on the first ones I did, these designs are more up to scratch with what I wanted. The bottom screenshot is the final design that I am going to pursue with because its the most attractive to look at and I think its the one that gets the message across to better, I asked a few women aged around 19 -32 what they thought of the poster ad, as well as the idea, and they all said they found the poster very clean and easy to understand, the only negative comment I got was make the smaller text (100% natural goodness) bigger, but for me and others said also that it looks better in small letters. If you noticed also, I have changed the feel good text to a red colour as its the main type I want to get across to the demographic. The red also links up to the logo, so when people look at the ad they will know what feel good represents.
Above is the completed poster (1/4) for one of my feel good ads, as you notice its very punchy and settles well with my idea with turning a negative in to a positive. As this is the first time I’ve seen the poster in detail, I personally think the overall design is really professional, I particularly like the link between the feel good logo and the typography as grungy effect . Looking more in to the typography, I think the hierarchy is presented well as a final outcome. I like the lines that separate the sets of type, I originally wasn’t going to put them in, but I think it makes the typography align better. The inspiration for the type layout came from the poster below, I particularly liked thistle of it and wanted to use something similar on my poster designs. I personally think I’ve done this very well.
Another element of the design I forgot to mention is the fact that I followed the layout design I used on my sketches, this just indicates that I started off sketching some layout ideas out before going straight on to the mac. The layout is specifically inspired from my sketch designs.
Here are the other final three poster ads for the Feel Good brand… (Bad hair day), (Make mishap) and (acne attack). I’m overly pleased with how the posters have turned out, they have a attractive consistent appeal, they all work very well together, and you can very easily tell that they’re linked together. Not only did the brief say they wanted to reengage 18-35 year olds wit the brand, they also wanted something that was alluring and eye catching, without being big headed I can quite easily say I’ve done both. It’s a good idea backed up by a minimal punchy design, which ticks all the boxes. To make the poster seem a little more realistic, I am going to put them in to practice, by super imposing them on to billboards and and social media networks, such as a tweet and Facebook post.
I found a few mock ups on a website called http://store.mockupzone.com/product/outdoor-advertising-mock-up/ which gives out free good quality mocks ups.
As you can see the posters look so much fresher in context. They look eye catching, fresh, and professional which is 100% what I was wanting to achieve from the start of this project. The next stage is to impose the poster designs on to a social media interaction, such as a tweet and Facebook post from the Feel Good company, this will just look as if Feel Good are promoting the posters to people who like, and follow feel good. Its also good to do this as theyre are millions of people on social media, so just about anyone can see it. This is where the ‘engage with the audience’ comes in to play.
These are the templates that I will be using of my social media poster impositions. As you can see I will be using Facebook and Twitter, as they are the most used social media interaction sites in the world.
Here are the super impositions, I think they are imposed very well, and look very realistic. Both impositions were really easy to do, all I had to do was erase the original content and create a new post. I also changed the likes on the Facebook post, so it looks as if the post has gone rather viral and people have a clear understanding what the poster is about, and what sort of market its aiming at. As well as the Facebook post, the twitter tweet is good too, I like how I’ve added the #feelgood because hashtags on Twitter is where people get noticed, so adding this is good because it can be seen by millions of people. Now I am happy with my impositions, I will also apply them both to some sort of content, for example.. super imposing them a phone and iPad mock up etc.
Again as you can see the just like the posters, the impositions look a million times better put in to context. Its just a great way to bring a piece of work to life, also the image that I’ve chosen does help a lot also, I got the image off Shutterstock again, I just wanted a clean simple image that suited its purpose in making the impositions look clean, minimal, professional, and realistic.
Well, what can I say, another incredible journey! I must an enjoyable journey. Personally the reason why it was an enjoyable journey was because of the brief I chose. I contemplated with a lot of briefs, especially the D&AD ones, but the Feel Good brief for me felt perfect as it was so wide open, it stated they were open to anything. I know I answered the brief because I came up with an idea that will re engage 18 – 35 year olds! The idea was solemnly based on taking an everyday women problem and turning it in to a positive… as you can see on my poster designs, for example Bad hair day? (the negative women problem) don’t worry try feel good! (the positive). Another sign that I have answered the brief is the fact Feel Good wanted have an appealing and eye catching design, and also be punchy and fresh, which I think my poster ads do.
Overall I am really ecstatic with my design work, I keep getting more and more confident by each day, and projects like Advertising have really helped my creative side that I didn’t particular think was my strongest area (maybe I’m wrong?).
If you want to look at this project on my website then feel free to click the link below!