PFI

Prep For Industry

 

MODULE TITLE

 

 

PREPARATION FOR INDUSTRY

Module Code

n/a

Semester of Delivery 2
State whether module is Mandatory, Elective or Option Mandatory
Level (4/5/6/7/8) 5
Credit Points 10
Assessment Tasks & Percentage Weightings* 2 Tasks: Coursework 100%

Task 1: 40%

Task 2: 60%

Pre-Requisite Modules (if applicable)

Professional Studies. Level 5

Breakdown of Student Learning Hours by Type 30 hours class contact

35 hours tutor directed study

35 hours student directed learning

Module Leader & School Paul Clarkson, ACES
Module Banding C
Date of Original Approval June 2005
Date of Next Review

 

SECTION A: AIMS AND RATIONALE

  1. THESE ARE THE AIMS OF THIS MODULE …
  • To equip you with the knowledge and experience necessary to make informed decisions about preparing for employment within the graphic design and visual communications industry.
  • To consolidate your understanding of key issues in current design practice in the workplace.
  • To develop professional contacts initiated in the Professional Studies module.
  • To enable you to develop items of self-promotion for employment application.
  • To enable you to structure and organise a personal portfolio of work suitable for your identified career path/direction.
  1. THE REASON FOR HAVING THIS MODULE AND FOR HAVING IT AT THIS LEVEL OR POINT IN THE COURSE IS …

This module supports you through planning your applications for employment within the workplace. It prepares you for interviews and considers issues and techniques of presenting yourself and your work. The module activities encourage you to devise fruitful strategies and formats for self-promotion and will introduce a broad range of communication and presentation skills. The module introduces issues that bear on contemporary practice to develop your

knowledge of and critical thinking about your selected field/career path. The module supports you in identifying the main areas of employment and in establishing contact with key organisations and opportunities within your chosen career path locally, regionally and nationally.

Case studies, and input from course staff and/or outside practitioners and agencies will provide a realistic platform for self-determined activities. You receive guidance to focus your planning and work production to produce an individual and personal approach to employment application.

  1. BY THE END OF THE MODULE YOU WILL BE ABLE TO …
  1. Make informed decisions and draw conclusions about preparing for employment within the graphic design and visual communications industry.
  1. Summarise the essential aspects and key issues in current design practice within the workplace.
  1. Identify, access, and use professional contacts as a database for seeking employment.
  1. Produce appropriate written and visual material for use in employment applications.
  1. Prepare and present your work and yourself in an employment situation/context.
  1. Produce a personal portfolio of work suitable for entry to an identified career path/direction.
  1. Produce suitable items for self-promotion.

4         THESE ARE THE MAIN WAYS OF LEARNING AND TEACHING WHICH WILL HELP YOU TO ACHIEVE THE LEARNING OUTCOMES

The module will be taught by lectures, seminars and tutorials and through short assignments set by academic staff or visiting practitioners.

Tuition will be provided by academic staff. Student work is supported by handouts, key skills and study skills input.

The formal teaching introduces case studies, identifying issues in employment application and self-promotion. These may be related also to practical design proposals. Students discuss their draft proposals in seminars. Case studies, and input from course staff and/or outside practitioners and agencies will provide a realistic platform for self-determined activities.

Students will be expected to present themselves and their work in simulated interview situations, where feedback will be given.

Individual tutorial sessions will enable students to be effective in their gathering and assimilation of their research.

Portfolio surgeries will be provided for individual students to enable them to develop, organise and structure their design work.

This module builds on and extends in more breadth and depth some pertinent content previously addressed in the Professional Studies module.

Students are expected to devise and produce items of self-promotion. Students will also assemble a portfolio of their design work for use at interviews in response to portfolio surgeries, either by academic staff and/or design practitioners.

Student Presentations and mock interviews may be supported by video evidence as a means of feedback on performance.

Students receive guidance to focus their planning and work production to produce an individual approach to employment application.

Access, and the use of relevant databases of professional contacts, employers and organisations is essential in this module.

You will need, and will have the use of studios, computer, IT and Video recording resources for this module.

SECTION B: ASSESSMENT AND FEEDBACK

5          THIS IS HOW THE LEARNING OUTCOMES WILL BE ASSESSED

The module is assessed through two Tasks:

Task 1: Employment Application

Task 2: Self Promotion & Work Presentation

 

Task 1: Employment Application

Learning Outcomes 1 2 3 & 4                                                                         40%

Preparing for employment applications by investigation of job markets, potential opportunities, job types, their functions and requirements in terms of experience and skills. Identifying suitable companies and organisations, recruitment agencies and other professional contacts. Producing appropriate written applications.
Task 2: Self Promotion & Work Presentation  

Learning Outcomes   5 6 & 7                                                                           60%

Preparing and presenting work and self, developing a personal portfolio of work and producing suitable items of promotion.

 

6         THIS IS HOW AND AT WHAT POINT(S) YOU WILL BE GIVEN FEEDBACK ON YOUR PERFORMANCE … 

Feedback is given in individual tutorials and in portfolio surgeries.

Written feedback also will be given to the design project/assignments at the end of the module. Feedback on presentations will be provided orally, after the presentation, and then after dialogue, discussion and reflection, in written form.

7          TO ACHIEVE A PASS …

Minimum pass criteria

The following table sets out the minimum pass criteria for each learning outcome within its Task.

Task Learning Outcomes Minimum Pass Criteria
1: Employment Application Make informed decisions and draw conclusions about preparing for employment within the graphic design and visual communications industry.

 

 

Summarise the essential aspects and key issues in current design practice within the workplace.

 

 

 

 

 

 

 

Identify, access, and use professional contacts as a database for seeking employment.

 

Produce appropriate written and visual material for use in employment applications.

 

Decisions are based on mostly logical reasoning and informed personal research. Some relevant and valid evidence is given for each conclusion.

 

Summaries are reasonably concise and include most essential aspects (inclusion of non-essential aspects is minimal).   Main key issues are identified and considered in preparing for employment in the graphic design sector.

 

Main key professional contacts are identified and a basic database is evidenced.

 

Employment application material is appropriate and mostly capable of use. Main conventions of written English are followed correctly. Communications are generally clear and understandable for the particular audience. Main features of formats used correctly. Main features of language and style are suitable for purpose, topic and situation.

Task Learning Outcomes Minimum Pass Criteria
2: Self Promotion &

Work Presentation

Prepare and present your work and yourself in an employment situation/context.

Produce a personal portfolio of work suitable for entry to an identified career path/direction.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Produce suitable items for self-promotion.

 

 

 

 

 

Presentation of self exhibits some confidence and assurance. Appearance, manner, demeanour and language is appropriate for the context. Communication of main points and aspects is mostly clear and comprehensible.

Presentation of work portfolio shows some structure, logical sequencing, organisation and logical reasoning and justification for its contents. Standard of work presentation is mostly to professional standards.

 

Work portfolio is mostly well presented and set out. Work is clearly labelled and identified. Most key pieces of work are included which demonstrate a range of experiences and skills suitable for employment.

Some creativity and originality is evident.

 

Self promotion items are evident and suitable in content, format and form for the purpose and context. Items show some originality and individuality in content and presentation.

 

8.1      THESE ARE EXAMPLES OF THE CONTENT OF THE MODULE

Subjects included in this module include:

  • Planning your applications for employment within the workplace.
  • Preparation for job interviews.
  • Issues and techniques of presenting yourself and your work, communication and presentation skills.
  • Preparation and production of a portfolio for employment application.
  • Fruitful strategies and formats for self-promotion.
  • Issues that bear on contemporary practice related to selected field/career paths and employment within the workplace.
  • Identifying the main areas of employment. Establishing contact with key organisations and practitioners.

Case studies, and input from course staff and/or outside practitioners and agencies will provide a realistic platform for self-determined activities. You receive guidance to focus your planning and work production to produce an individual and personal approach to employment application.

8.2                  THESE ARE EXAMPLES OF THE MAIN LEARNING RESOURCES YOU WILL USE

You will need, and will have the use of The Learning Centre, the Internet and other external sources, course databases and direct contact with potential employers, organisations and companies.


Personal Promotion

 Background

A vitally important part of being a successful designer is the ability and need to present your self in a professional, confident and business-like way. This applies to all aspects of your dealings with clients and employers, from your telephone manner through to your personal presentation at meetings, briefings or interviews.

Frequently however, the first impression of you as a designer will be derived through written correspondence. It is essential, therefore that your personal stationery and self-promotion reflects accurately the professionalism you intend to convey.

Obviously COST is an important factor – don’t be over-ambitious – it’s the quality of idea that is paramount

and production values. Careful choice of typeface, paper, colour, layout and arrangement create an impression

or mood that acts as your personal ambassador.

Learning Tasks/Brief

You are required to produce initial design proposals for the key graphic elements of your personal promotion.

These will form the nucleus of your own personal visual identity and will eventually be applied to your personal stationery, self-promotional items and to your personal interactive website.

Your visuals should be in the appropriate colour/typeface and each concept should be presented showing how it would work, say for instance on your business card. It is not essential that facsimile items such as letterheads, business cards etc are presented but if time allows, you may wish to show how your graphic elements could be applied.

The progress of your personal promotional design work will be monitored during this Module, advice will be available on aspects of suitability in terms of professional standards, technical practicalities etc.

You will be able to produce each element appropriate to a specific reproduction process with consideration for practical and financial limitations for actual use in your personal promotion.

  • The module ‘Preparation for Industry’ specifically addresses and further develops the generation of self-promotional design and related job applications.
  • The module ‘Design in the Digital Environment will address personal website design, you may use this as part of your personal promotion, however this may not be used as part of the assessment criteria as you cannot be assessed for the same work in a different Module!

 Deadline w/c 02/05/16 (Wednesday 4th May 2.00pm)

 Mock-ups presentation visuals should be placed on Centre tables (Mac room) and digital files on the desktop hand in folder marked Prep for Industry.

Personal Stationery >>> JK Personal Stationery<<<


Personal Curriculum Vitae (C.V.)

Background

A C.V. is a detailed, informative document through which a prospective employer would gain an insight into your educational background, experience, interests, hobbies etc. prior to you attending an interview.

Learning Tasks

You are required to compile and submit a C.V. to accompany your letter of application to either a job or a work experience placement.

Evidence required for assessment

  • You should present your C.V. in a PROFESSIONAL, WELL-CONSIDERED LAYOUT – your C.V. should be attractively and clearly designed/laid-out to fit on your personal stationery, in a co-ordinated manner.
  • You should ideally present your letter TYPED ON YOUR PERSONAL STATIONERY ITSELF.
  • Careful consideration should be given to structure, alignment, use tabulation to aid a ‘speed’ reading of this document.
  • Practicality and ease of communication are considered more important than any superficial visual style.

Procedure

You should structure your C.V. to include personal information against the following headings:

Personal

Full Name

Home Address

Telephone

Email address

Website address

Contact Address (if different to above)

Contact Telephone

Date of Birth

Place of Birth

Nationality

Marital Status

Details of Driving Licence (full, clean etc)

 

Education

Date(s)

Secondary School(s) & address

GCSE: List subjects & grades

Date(s)

Secondary School or 6th Form College ‘A’ Level (with addresses)

List subjects & grades.

Date(s)

College/University & Address.

Qualification: Foundation Degree Graphic Design Hillsborough College (part of the Sheffield College) or BA Hons, Sheffield Hallam University

Date(s)

Other Academic Awards/Prizes (D&AD/ISTD)

Work Experience/Placement

Date(s) – start with latest first and work back to earliest job.

List Companies/Organisations

  • For each company give job title & brief description of duties/role/responsibilities at each company.
  • State whether Part/Full time.

Extra-Curricular Interests

  • Include active pastimes/sports/outdoor activities, cultural pursuits.
  • membership of any clubs, societies.
  • hobbies & crafts, details of competitions entered and any prizes/awards/certificates gained.
  • notable positions of responsiblility/leadership held.
  • involvement with charities/social work or caring.

Referees

  • Provide at least TWO.
  • Give full names, job titles, contact addresses & telephone numbers.
  • Ensure you seek and obtain permission before using any person as a referee.
  • Ideally one referee should vouch primarily for your work and professional qualities, the other should be capable of vouching for your personal qualities, character & personality.

 Assessment

The level of your attainment for this assignment will be determined as follows:

Basic Pass level – successful & completion of all required evidence.

Attainment beyond this level will depend upon factors such as:

Quality & depth of Research.

Clarity of understanding of the assignment’s requirements.

Degree of motivation and application.

Effectiveness of the communication of ideas/intentions in the context of the tasks addressed.

Any other factor(s) indicated/instructed at the time of briefing-in.

Deadline w/c 02/04/2016 (Wednesday 3.00pm)


I looked at a few portfolio/cv designs before starting my design, just to get some inspiration…

A  AA  AAA

b5fb577d8e9dcecc3eeafe2f408e9bd9

CV/Portfolio>>>>>Cv:Portfolio<<<<<CV/Portfolio


Job Application Email

 Background

Like any other application, contacting companies in order to secure employment needs careful and considered attention, if your application is to be successful. This is usually requested in a formal, written manner. You may also be expected to fill out an application form.

Your letter must briefly introduce you, indicate why you are writing, and reasons why you should be considered for the post. You are advised to include a short summary of your current knowledge, experience and skills. Competition is fierce and companies receive many applications for their job positions. It is essential therefore that you project yourself with clarity, assurance and professionalism and become perceived as a more desirable candidate.

You are aiming to create a very favourable impression, in order to secure employment at that company/organisation. An ‘impressive’ letter of application is therefore essential to achieving success.

Many people fail to get to the interview stage through poor applications.

The application email has to work hard for you and act as your ambassador in your absence.

Content and layout design need equal consideration – it is the total ‘package’ that makes the impression (good or bad).

Learning Tasks

You are required to submit a Job Application email in response to a typical advert (for a Junior designer), for your first employment opportunity, on leaving college.

(See attached sheet with Job Advertisement Description.)

 Evidence required for Assessment

Remember your letter should consider…

 Who

  • Try to address your email to an actual person and try to find out their actual job title.
  • Care with spelling etc.

Include any reference number/code, along with the title of the post as advertised: Junior Designer post.

Introduction

Get to the point and state clearly the purpose of your application.

Who – Introduce yourself, and briefly describe why you are applying and should be considered.

Indicate what personal qualities you have including your enthusiasm, passion, commitment and attitude.

WhyState that you would like to gain experience, working in a professional design environment, and gain a good grounding into your chosen career as a designer.

  • Be enthusiastic, indicate that you understand, respect or admire that company and its work.
  • Try to find out the type of clients they work for etc.

What – Briefly outline what skills and ‘experience’ you now have and that you can offer (areas of specialism etc. – typography, corporate identity design, publication design etc). Identify (accurately) the computer software that you are proficient in using.

  • State your possible career aspirations/direction (long term and/or short term), if known, or relevant.
  • Mention the course you have just graduated from: a Foundation Degree in GRAPHIC DESIGN and that it relates strongly to industrial needs, including Industry-set briefs.
  • Provide a CV, and enclose a promotional item or samples of work, if possible.
  • Enclose a business card.

When

State when you are able to attend an interview (or more especially when you are not able) and that you would appreciate the opportunity to meet them and show your folder of work.

How

They may want to contact you – provide a contact telephone number (your mobile number preferably) and email address for immediate contact. These details should be on your business card and on your CV.

Conclusion

Including a polite and courteous finish. End with: either ‘Yours faithfully’ (if Dear Sir/Madam)

or ‘Yours sincerely’ (if actual name is known).

An effective & clearly structured layout is considered as essential as is the informational detailing/content. Remember this should be produced in a professional and businesslike manner. Full consideration should be given to compositional organisation in terms of integrating into your personal design style and stationery. Avoid using ‘flowery’ English or long-winded sentences in order to sound posh or important.

Applications should be placed in an envelope with contact details and addressed to Katie Weston

Assessment

  • The level of your attainment for this assignment will be determined as follows:
  • Basic Pass level – successful & completion of all required evidence.
  • Attainment beyond this level will depend upon factors such as:
  • Quality & depth of Research
  • Clarity of understanding of the assignment’s requirements.
  • Degree of motivation and application.
  • Effectiveness of the communication of ideas/intentions in the context of the tasks addressed.
  • Any other factor(s) indicated/instructed at the time of briefing-in.

Reply to this advertisement

 Junior Designer

We are looking for a talented and hard working, Junior Graphic Designer to join our team of creatives.

Spot-on-

is a well established, award-winning design company, with a growing and broad client portfolio.

This is a great opportunity to make your mark and produce some exciting work.

If you are passionate about graphic design, keen to flex your muscles, and are not afraid of hard work, then we would like to hear from you.

Preferably 2 years experience.

Excellent career prospects.

Salary negotiable (please advise of current salary or if college graduate, expected salary)

 

Apply in writing to

Bruce Willis

Senior Creative,

Spot-On Design

New York House,

Westmoreland Street,

Sheffield S13BG.

Spot-On

http://www.spot-oncreative.co.uk

>>Job Letter<<<

I also sent the job letter via email, this is so I could include my website address, and CV/Portfolio.